Mark J. Denning, CPA
As a long-time resident of the Sacramento area, I transferred here in 1983 with a then prominent "big 8" accounting firm where I audited small and medium sized businesses for 6 years. In that time, I became a CPA and have since focused my career on small business, both as an in-house CFO and an outside consultant.
Overall, my 30 year career includes 15 years in public accounting and 15 years in private industry.
My private industry and in-house CFO experience includes 4 years in real-estate development / homebuilding, 8 years in manufacturing, and 3 years in software development/staffing. The 15
years of public accounting and consulting experience covers a vast range of additional industries.
In addition to company and industry experience, I have been involved in every aspect of financial management from start-up, high-growth, downsizing, and business turnarounds including financing and emergence of a client from Chapter 11. Financing experience includes writing business plans, creating bank packages, raising capital, arranging bank financing, managing banker and investor relationships, and all of the related reporting requirements of bankers and investors on a prospective basis.
How do you financially drive business?
Real-time CFO Services begin with the
Windshield, not just the Rearview Mirror.
Next, a forward looking financial plan based on the "business formula" is developed.
This shows the business owner if the strategies are feasible.
If not, then the strategies, as related to the final goal, should be revised to give
the business owner the best financial direction to achieve their goals.
The Real-time Cashfow Management System (RCMS) is the forward looking financial plan
that calculates the financial feasibility of the strategic plan.
This forward looking ability shows where the business owner is driving the company,
instead of just using financial statements, the equivalent of driving the business
with just a rearview mirror.
Every business owner has a vision of what they personally want to achieve from the
business they own. That vision is normally reduced to goals, then strategies to achieve
those goals.
